President and CEO Message

Looking back on our journey A history book created to share our values

The Fuji Seal Group was founded in 1897 as a wooden products manufacturer (producing faucets for barrels), with 2026 marking our 129th anniversary. The most significant milestone in our long history—and the foundation for our growth—was the development of Shrink Sleeve Labels in the 1950s. This development prompted our transition into a packaging manufacturer. Since then, we have responded swiftly and flexibly to changes in containers and logistics channels, and our customer base has shifted significantly from wholesalers to brand owners.

We want the members of the Fuji Seal Group to understand the background behind these events and embrace our belief in the importance of "Changing along with changes." However, as generational changes progress, the values that have shaped the Fuji Seal Group have gradually become harder to pass on. Recognizing this challenge, we have launched a new initiative as part of our branding efforts: creating a history book aimed at the young talent who will lead the next generation. We hope that by engaging with and deeply understanding the aspirations of our predecessors, they will gain insights that will guide their work and find the courage to take on new challenges.

Selection of the New Year's character "Strength" and thoughts on the Family Festival

As part of our efforts to embody Our Credo—"Each day with renewed commitment, we create new value through packaging"—in Japan, we hold a "Kakizome" (New Year's Calligraphy) event. At the start of the new year, everyone writes a single character of their choice with a calligraphy brush, and everyone selects truly wonderful characters.

This year, I chose the character for "Strength (Power)." I believe the Fuji Seal Group needs the following three types of strengths to achieve further growth. The first is "the strength to sense and understand change." To reinforce this ability, it is important to gain a wide range of experience, engage in continuous learning, maintain an attitude of active listening, and hone the ability to ask questions that grasp the core of an issue. The second is "the strength to adapt to change." I hope everyone will take small steps forward, and view failures as valuable learning experiences that lead to growth. The third is "the strength to turn change into opportunities." This requires the strength to discern, reinvent, and create—qualities that are at the very core of the Fuji Seal Group's DNA.

Alongside that DNA, we have carefully nurtured our annual Family Festival. We firmly believe that our work and our company owe our existence to the people who support us, and so we hold this event in each region as part of our founding anniversary celebrations. Every year, we share the words written on our compliance cards. These words represent a promise to our families that we will always conduct ourselves in a way that brings them honor, and that we will continue to be a company that impacts society while also serving as a reminder to ourselves.

FSG.30* A new Management Plan with ambitious goals The seeds we planted are growing steadily and nearing harvest season

Since we formulated our new management plan, FSG.30, in fiscal year 2024, I have truly felt that the mindset and actions of each and every employee have been steadily changing. By setting ambitious goals for the near future, such as "350 billion yen in net sales and double-digit operating income by 2030," we have shifted our approach to discussion. Whereas we used to say, "We worked this hard, so profits increased by 0.5%," we now adopt a retrospective mindset, asking, "Is this growth rate really sufficient to achieve double-digit operating income?"

Under FSG.30, we define the Fuji Seal Group's strengths as "valued customers," "global presence," and "production." In particular, regarding "valued customers," we are adopting a broader definition than before and are actively addressing the needs of private-label brands in addition to national brands. Furthermore, our growth strategy focuses on "Steadily strengthening the existing businesses units," "Expansion of the Product Market / Target," and the "Creation of new business models that will lead to the next generation." For each of these strategies, the seeds we have sown over the past two years are sprouting and are growing steadily into seedlings and mature plants. We hope you will look forward to seeing what kind of fruit these efforts will bear in the future.

*FSG.30: Fuji Seal Sustainable Growth 2030 Strategy

During uncertain times, our priority is assessing situations and providing responsible answers.

Naturally, we must preserve a better global environment for future generations. However, no single material, whether plastic, paper, or glass, can be considered perfect. So, what is the best approach to achieving a sustainable society? We believe the answer lies in "horizontal recycling," and we are focusing our efforts on initiatives such as "Label-to-Label," which involves removing the printed artwork from used labels and recycling them into new ones. We have been discussing measures to address environmental issues from various perspectives for many years, but I feel the fact that our focus has become clearer over the past year or two represents a significant change.

We are living in uncertain times, and that unpredictability only continues to grow. However, it is pointless to ask, "What went wrong?" or "Who is to blame?" What matters is that we take responsibility for figuring out what we can do and for coming up with solutions. As we calmly assess the situation, we will adapt and work together to strive for further growth. We hope you will look forward to seeing the results of the resilience we have cultivated over the years.