Deep IS Buisiness
Contributing to FSG.30 globally through the Deep IS business
Deep IS is an individual identification technology that detects minute differences that naturally occur in printed materials. Because it uses naturally occurring differences, it is extremely difficult to counterfeit with artificial copies, making it the ultimate individual identification technology. Since this is an unconventional concept, it is still in the development stage in terms of both technology and applications. However, as the Fuji Seal Group's first venture into digital services, we aim to grow it into a business that establishes firm roots. By launching services both domestically and internationally in FY2025, we will contribute to FSG.30 globally and embody our Credo in the new form of digital services.
Swiss-made technology to prevent art counterfeiting
Deep IS is a completely new individual identification technology invented by a Swiss inventor to protect artworks from counterfeiting. The Fuji Seal Group has focused on the potential of this technology for applying to printed materials and has been supporting its development since 2019. As a result of work in Japan and Europe, the business was launched in 2021 to combat counterfeit European stamps, and in 2023 to combat the illegal resale of Japanese cosmetics. Deep IS is the ultimate in individual identification because it detects minute, irreproducible differences that naturally occur in printed materials. This identification requires deep insight, which is why we named it Deep IS. The system identifies these differences, registers the information, stores it on a server, and then calls it up when needed.
How to use Deep IS
The main use of Deep IS is to combat counterfeit products and illegal distribution. In particular, damage caused by counterfeit products is a major problem estimated to exceed 50 trillion yen worldwide, and counterfeit products made overseas are increasingly being imported into Japan. Moreover, fraudulent distribution continues to expand, particularly with cosmetics, increasing the risk of compromising consumer safety. The background to this is the expansion of e-commerce, and these issues have become apparent as a trade-off for shopping convenience. Currently, we are conducting various joint development and demonstration experiments regarding Deep IS for use in cosmetics, stationery, pharmaceuticals, and systems. Due to the current climate, brand owners are facing a wide range of issues, and there are also many ways to solve them. We will provide the best solutions, taking into consideration the reliability required by our customers as well as operational issues and costs.
The Potential of Deep IS
Since Deep IS is an identification technology, we believe that by using its characteristics, it can be useful in solving even more social issues. Needless to say, technological development will be necessary to realize this. However, first we are continuing to interact with many people from a variety of industries to find out what issues exist. Although we have already received some hints, by continuing to interact further, we hope to solve social issues that do not yet exist. We believe that Deep IS has the potential to do this.
We are also considering establishing group identification technology as an extension of individual identification technology. We believe that this has the power to fundamentally change the operation and cost of anti-counterfeiting packages. After establishing the technology in Japan, we will proceed with product development with an eye towards expansion into Southeast Asia and Southwest Asia, where counterfeit products are a problem. Stay tuned for further evolution of Deep IS.